Price Gouging During South Fork and Salt Fires: Know Your Rights and Take Action
In the wake of the South Fork and Salt Fires, residents and visitors in Ruidoso may encounter instances of price gouging. This unfair practice involves businesses unjustly raising prices for essential goods and services during emergencies, exploiting those in need. Here’s what you need to know and how you can take action.
What is Price Gouging?
Price gouging occurs when businesses significantly increase prices for essential items and services during a crisis. This practice is illegal under the New Mexico Unfair Practices Act, which prohibits exploiting consumers during emergencies. Price gouging may manifest in various ways, including increased prices for:
Hotels, Rentals, and Extended Lodging
Food, Grocery Stores, and Restaurants
Fuel
Lumber
Pet and Livestock Needs
Other Goods and Services
How to Identify Price Gouging
Be vigilant for noticeable price hikes in the above categories. If you suspect that a business is charging excessively, it’s essential to take immediate action.
Take Action Against Price Gouging
If you believe you are a victim of price gouging or encounter fraudulent fundraising efforts, you can report these issues:
Online Reporting: Visit NMDOJ.GOV/Get-Help to report price gouging, fraudulent fundraising, or other scams.
Phone Assistance: For those without internet access or who prefer to speak with a consumer advocate, call (505) 490-4060 and select Option 3.
Fraudulent Fundraising
In addition to price gouging, be aware of potential fraudulent fundraising activities on platforms like GoFundMe. Always research before donating to ensure your contributions are going to legitimate causes.
New Mexico Law on Price Gouging
Under the Unfair Practices Act, New Mexico law explicitly prohibits unconscionable business practices, such as exploiting consumers during emergencies. The law aims to protect consumers and ensure fair treatment during crises.
Contact Us
For more information or assistance, please contact the New Mexico Department of Justice at:
Phone: (505) 490-4060
Website: NMDOJ.GOV
Stay informed, stay safe, and take action to protect yourself and your community from unfair practices during this challenging time.
