The Village of Ruidoso has been selected to host its first-ever IRONMAN 70.3 triathlon on July 11–12, 2026. The announcement was made during an official press conference on April 16. The high-altitude race is expected to draw athletes and visitors from around the globe to experience Ruidoso’s scenic mountain terrain and vibrant community.

Ruidoso, New Mexico, has been named the Best Small Town Cultural Scene in the 2025 USA TODAY 10Best Readers’ Choice Awards. This honor highlights Ruidoso’s vibrant arts, music, and community spirit. Officially announced on April 9, 2025, Ruidoso topped the list of cultural destinations, showcasing its unique blend of creativity and community pride. Visit DiscoverRuidoso.com for more details.

The XTERRA World Championship returns to U.S. soil with a multi-year home in Ruidoso, NM, hosting the elite off-road triathlon in 2026, 2027, and 2028. A preview weekend August 15–17, 2025, will feature races, family fun, and festivities. Ruidoso’s alpine terrain and warm hospitality promise a world-class adventure experience.

The New Mexico Tourism Department committed $125,000 to support tourism recovery in Ruidoso and Lincoln County after wildfires and floods. Combined with local funds, the total $200,000 will boost marketing efforts to encourage local shopping and visitor spending. This initiative aims to restore tourism and help the community recover economically.

Ruidoso Visitor Update - July 8, 2024: We are pleased to announce that Ruidoso is open and welcoming visitors. While we continue to recover from the South Fork and Salt fires, most of our attractions, shops, restaurants, and accommodations are available for your enjoyment. We appreciate your patience and understanding as we work to restore our community. Stay informed and enjoy your visit!

Discover a new Ruidoso with Real Ruidoso | Ruidoso Real—a pioneering Village of Ruidoso tourism initiative. From inspiring stories of local heroes to the spotlight on independent businesses shaping the town's identity, Real Ruidoso invites travelers to go beyond the ordinary and forge genuine connections that will last a lifetime.

Reimbursement is available for training assistance to support your business in the hospitality industry. An informational meeting will be held in Ruidoso on June 6, 2022, from 3:00 - 5:00 pm at ENMU-Ruidoso. A Ready NM team will be on-site to guide you through the application process on the same day!

Join representatives of the New Mexico Tourism Department at 1:00 pm on Tuesday, May 24, 2022, at Village Hall to learn more about how to reach your goals for your tourism-related business or organization with the help of the Tourism Department’s vast assortment of support programs and technical assistance.