KRUI 1490 AM – The Mountain Adds FM Signal to Reach More Listeners

Village of Ruidoso Acquires 99.1 FM for Community Broadcasting

Ruidoso, NM — The Village of Ruidoso is proud to announce the upcoming addition of 99.1 FM to its community radio offerings. Approved by the Village Council during the regular meeting on March 11, 2025, this acquisition marks a significant milestone in the Village’s long-term vision of establishing a presence on the FM dial.

Since launching KRUI 1490 AM – The Mountain in 2020, the Village has been dedicated to providing residents with locally focused news, public safety updates, and community-driven programming. With the planned launch of 99.1 FM by April 1, 2025, KRUI will soon have the added benefit of FM broadcasting, allowing for expanded reach and clearer audio quality across the Ruidoso area.

The newly acquired frequency has a unique local history. Originally introduced in the early 2000s by MTD Radio, 99.1 FM was used as a low-power translator to improve the signal of KWMW 105.1 FM in the mountainous terrain. KWMW, based in eastern New Mexico, reaches a broad area from West Texas to the southern mountains of New Mexico. With changes in station ownership and strategic shifts in regional radio operations, 99.1 FM became available for lease—a timely opportunity for the Village.

Once the FM signal is live, it will strengthen our connection with the community and expand KRUI’s reach while continuing to offer engaging, informative programming that highlights the voices of Ruidoso.

Listeners can look forward to an enriched lineup on The Mountain, including several new shows in the works. Among the upcoming additions is a monthly segment in partnership with the Humane Society of Lincoln County, as well as a new program hosted by popular local personality Logan “Fle” Fleharty. These shows will join current favorites like Mondays with the Mayor, Chamber Chat, Weekend Preview, and the Ruidoso Rewind historical series, presented by the Wingfield Heritage House.

With the pending addition of 99.1 FM, the Village of Ruidoso continues to invest in local storytelling, civic engagement, and regional connectivity—one broadcast at a time.

Listeners can tune in live or replay programs on demand at 1490Krui.com, or on AM 1490—and soon, 99.1 FM.