Discover a new Ruidoso with Real Ruidoso | Ruidoso Real—a pioneering Village of Ruidoso tourism initiative. From inspiring stories of local heroes to the spotlight on independent businesses shaping the town's identity, Real Ruidoso invites travelers to go beyond the ordinary and forge genuine connections that will last a lifetime.

Reimbursement is available for training assistance to support your business in the hospitality industry. An informational meeting will be held in Ruidoso on June 6, 2022, from 3:00 - 5:00 pm at ENMU-Ruidoso. A Ready NM team will be on-site to guide you through the application process on the same day!

Join representatives of the New Mexico Tourism Department at 1:00 pm on Tuesday, May 24, 2022, at Village Hall to learn more about how to reach your goals for your tourism-related business or organization with the help of the Tourism Department’s vast assortment of support programs and technical assistance.

The Village of Ruidoso and the local tourism department is asking visitors and second homeowners to postpone travel to Ruidoso due to COVID-19. The fresh mountain air and outdoors might seem like the perfect place for social distancing but please follow the advice of health authorities and stay home to keep yourself and others safe.