Filmed in and around Ruidoso, Santa’s Cousin (Dec. 2024) is a heartwarming Christmas romantic comedy that follows Santa’s cousin on a mission to save the town’s beloved Christmas Jubilee—finding love and rediscovering the holiday spirit along the way. Starring Jonathan Stoddard, Alexandra Harris, and Eric Roberts, the film beautifully showcases Ruidoso’s cherished holiday traditions.

The New Mexico Film Office announced that the feature film “Fight or Flight” wrapped filming in Ruidoso today on June 7, 2024. Directed by Shane Dax Taylor and starring Dolph Lundgren, Michael Jai White, Scott Martin, and Charlotte Kirk, the film employed over 100 locals. This project highlights Ruidoso's growing role in the state’s booming film industry, contributing to its over $1 billion economic impact in 2024.

Exciting news! "The Lost Bus" filming kicks off in Ruidoso from April 1-15, 2024. Stay updated on locations, traffic changes, and more. With over 1,050 participants at casting events and a successful Film Industry Jobs Forum, Ruidoso is set to shine in the entertainment industry. Visit https://ruidoso-nm.gov/film-office for updates.